Sales & Marketing Software White Papers

Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.
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By: Akamai Technologies     Published Date: Apr 26, 2010

Collaboration in the enterprise requires a triumvirate of people, process and technology to be successful. With the plethora of collaboration applications available today, both IT professionals and collaboration business users alike need to take a holistic approach to be successful with collaboration. This paper lets you know about some of the common pitfalls and how to avoid them.

Tags : akamai, collaboration, collaboration software, firewall, enterprise software, web conferencing, travel costs, twitter, business integration, enterprise resource planning, sales & marketing software, video conferencing, voice over ip, workforce management, corporate portals
    
By: Mimecast     Published Date: May 20, 2009

Mimecast delivers Software-as-a-Service based enterprise email management including archiving, discovery, continuity, security and policy. By unifying disparate and fragmented email environments into one holistic service that is always available from the cloud, Mimecast minimizes risk and reduces cost and complexity, while providing total end-to-end control of email.

Tags : mimecast, saas, software as a service, rto, email archive, seamless, medium-size business, zhara, compliance, esg, webmail, storage capacity, storage, sales & marketing software, web services, service management, colocation and web hosting
    
By: Mimecast     Published Date: Dec 18, 2008

You can't afford to ignore email archiving, security, internal policy or regulatory requirements, but can you afford to keep paying for it as multiple systems on top of your email system? When you add up the full price tag for your email environment, from server to soft ware to risk management and staff costs, it becomes clear why running everything in-house can mean you spend far more of your budget on maintenance than innovation.

Tags : mimecast, saas, software as a service, uem, unified email management, email archive, medium-size business, esg, storage, storage management, enterprise software, sales & marketing software, database development, email archiving
    
By: Oracle     Published Date: Nov 14, 2016

This webinar shows how to get instant clarity with stunningly visual analysis and self-service discovery using Data Virtualization Cloud Service.

Tags : marketing analytics, cloud, cloud computing, virtualization, cloud service, cloud, analytics, oracle, business metrics, sales & marketing software, infrastructure management
    
By: Adobe     Published Date: Mar 17, 2016

Continued reliance on wet signatures is risky, especially in sales, where speed and ease of business are vital to revenue. In this Forbes Insights paper, learn how moving to e-signatures can transform all aspects of the sales cycle.

Tags : adobe, sales performance, electronic signature, sales cycle, return on investment, sales & marketing software, sales automation, collaborative commerce, customer experience management, document management, employee performance, productivity, business technology, sales
    
By: Samsung     Published Date: Feb 03, 2016

Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.

Tags : samsung, displays, tech, digital, brand, data, customer interaction service, sales & marketing software, optoelectonics & displays, retail
    
By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015

Dieser leicht verdauliche Guide bietet eine Einführung in die 5 Säulen des Modern Marketing und zeigt Tipps für Marketer zur Automatisierung und Optimierung von Daten und Targeting, E Mail Marketing, Lead Nurturing und Scoring, Content Marketing und zu Abstimmung von Vertrieb und Marketing.

Tags : marketing automation, digital marketing, automation technology, modern marketing, customer interaction service, customer relationship management, sales & marketing software
    
By: Cisco     Published Date: May 15, 2015

This IDC MarketScape examines the key players in the worldwide enterprise video equipment market, analyzing their current capabilities as well as longer-term strategies that impact their ability to service customers and gain market share going forward.

Tags : cloud computing, erp, productivity, applications, efficiency, enterprise, videoconference, vendor, cisco, enterprise resource planning, enterprise software, return on investment, sales & marketing software, video conferencing
    
By: Cisco     Published Date: May 15, 2015

In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable.

Tags : cloud computing, erp, productivity, applications, efficiency, videoconference, enterprise, cisco, innovate, return on investment, sales & marketing software, system management software, video conferencing, workforce management
    
By: Cisco     Published Date: May 15, 2015

Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.

Tags : communications, collaborations, cost of ownership, videoconference, cisco, ebusiness, enterprise resource planning, enterprise software, return on investment, sales & marketing software, video conferencing, workforce management, collaboration, collaborative commerce
    
By: Cisco     Published Date: May 15, 2015

We found that an average 500-user organization can adopt a feature-rich, scalable unified communications (UC) solution from Cisco for less than competitive solutions.

Tags : leadership, technology, cost of ownership, ucc, cisco, scalable, enterprise software, sales & marketing software, total cost of ownership, collaboration, collaborative commerce, virtualization
    
By: IBM     Published Date: Apr 15, 2015

Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site. By leading engaged, inspired visitors to the e-commerce site, the company boosts conversion, drives online sales and supports its growth objective.

Tags : e-commerce, content management, conversion, quality of service, sales & marketing software, sales automation, content integration, customer experience management
    
By: TheMarketingScope     Published Date: Jan 22, 2015

A results-focused, visual buyer’s guide that ranks the top vendors in the Content Management System industry.

Tags : bridgeline digital, bridgeline, cms, content management system, engagement, cms software, it spending, marketing automation, return on investment, sales & marketing software, content integration, secure content management, social media
    
By: Comcast Business     Published Date: Jan 15, 2015

Technology evolves at breakneck speed, and it plays an increasingly important role in the success of all types of businesses, regardless of size.

Tags : comcast, technology, business, blueprint, plan, start-up, start, future, strategy, needs, requirements, cloud, backup, data, communication, collaboration, accounting, payroll, servers, network
    
By: Gleanster Research     Published Date: May 08, 2014

This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.

Tags : gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology, sales & marketing software
    
By: ClearSlide, Inc     Published Date: May 02, 2014

A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.

Tags : clearslide, sales journey, pipeline generation, sales engagement platform, customer interaction, business analytics, sales management, sales & marketing software, productivity, sales
    
By: Avalara     Published Date: Mar 19, 2014

Assess your e-commerce tax risk. Complete our one-minute assessment to learn: do you have an issue with sales tax? Fill out the form to get started with three simple questions about your web operations.

Tags : tax, ecommerce, sales tax, tax liability, internet sales tax, best practices, e-commerce, customer service, ebusiness, enterprise resource planning, marketing automation, sales & marketing software, business technology, retail
    
By: Marketo     Published Date: Mar 13, 2014

In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.

Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics, marketing automation, performance testing, return on investment, sales & marketing software
    
By: Oracle     Published Date: Nov 05, 2013

Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.

Tags : b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence, sales & marketing software, sales automation, collaboration, crm & customer care
    
By: ClearSlide     Published Date: Oct 24, 2013

Many sales leaders are learning that a successful approach to enablement includes providing reps with tools that can help them monitor and track the steps the buyer has already taken on his or her journey. This guide will show you how.

Tags : sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking, customer engagement tools, optimize sales process, sales predictability tools, sales productivity tool, sales web tools, mobile apps for sales, online collaboration tool, how to deliver a good sales pitch, email pitch, presentation sharing software, improve sales forecasting, improve sales management
    
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